Game On sports event

WHERE SPORTS STORYTELLING
TAKES CENTER STAGE

A live event that brings together brands, athletes, media, and creators to showcase their work, build relationships, and shape what happens next. Launching 2027.

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Sports shows and movies
Stadium

Sports storytelling is
everywhere right now

Streaming platforms, leagues, athletes, creators, and brands are all investing in sports stories. But the market is still fragmented. Content, talent, brands, and buyers are moving in separate lanes. GAME ON brings them together.

Sports Media & Streaming

$60B+

STREAMING

Sports Sponsorship

$60B+

SPONSORSHIP

Revenue from Live Events

$400B+

LIVE EVENTS

Gaming & Esports

$200B+

GAMING

Think SXSW for
sports storytelling

A place where premieres, live conversations, brand experiences, creator collaborations, and deal-making happen in the same environment. Not just an event. A platform that continues through content, partnerships, and follow-on programming.

Festival

Premieres, panels, athlete storytelling, live shows, and cultural moments.

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Marketplace

Meetings, deal flow, content opportunities, partnerships, and access to decision-makers.

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Expo / Experiences

Brand activations, technology demos, gaming, creator spaces, and fan-facing experiences.

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A live environment
built for
connection, content,
and commerce

Across several days, GAME ON brings together the people shaping sports storytelling: athletes, creators, media companies, leagues, brands, investors, and fans.

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  • Panels and interviews
  • Brand and technology experiences
  • Gaming and creator showcases
  • Athlete and creator appearances
  • Marketplace meetings and deal flow
Game On Panel — sports storytelling event
Game On event party
  • Film Premieres
  • Awards
  • Parties
  • Cultural Events

The value is not just what happens on stage. It is who's in the room.

Built for the people shaping sports stories.

For Brands
For Media & Platforms
For Athletes & Creators
For Leagues & IP Owners
For Investors
For Brands

Be present where the next generation of sports stories are forming.

For Media & Platforms

Access emerging talent, forge content partnerships, and shape the next wave of sports distribution and storytelling.

For Athletes & Creators

Connect with media companies, brands, and investors who want to amplify what you've built.

For Leagues & IP Owners

Explore new revenue streams, distribution deals, and storytelling strategies with the people investing in sports narratives.

For Investors

Access a curated pipeline of sports media, technology, and creator economy ventures at the intersection of culture and capital.

Founding Partners:
Fully Integrated

Founding partners are not treated as logos on a wall. They can be integrated into programming, experiences, creator moments, and content opportunities from the beginning.

  • Create engagement
  • Capture content that can live beyond the event
  • Connect with athletes, creators, media, and leagues in one environment
  • Establish category leadership before the platform scales
View Partnership Overview
Game On stadium — sports storytelling environment
Game On — live event content

Built to live beyond the event.

GAME ON begins as a live event, but the platform is designed to extend through original content, partner programming, creator collaborations, and year-round conversations around sports storytelling.

Brandon Millett and Laura Law — Founders of The GI Film Festival

From the Founders of
The GI Film Festival

GAME ON is presented by Brandon Millett and Laura Law, the co-founders of the award-winning GI Film Festival, hailed as "Sundance for the Troops" by Bloomberg. GIFF was acquired in 2018 by PBS and is now in its 19th season.

REQUEST AN
INVITATION

Fill out the form if you want to request an invitation. We usually get back within 24-hours window.